2011 Red Urban (Dallas) Showreel What can I say? I’m damn proud of my team and my...
A great story of product innovation and great creative tied together. Our client came to us with a couple of bowling balls with art patterns and a globe printed on them. We dug deeper. Turns out the bowling balls used a new (back then) technology that allowed them to print anything on a bowling ball. We saw a missed opportunity for our client and a whole new product line in the making. We created it, launched it, and promoted it. We called them...
When you’re showcasing the technology for the Air Force, known as the most technologically advanced company in the world, you’d better pull out all the stops. We did.
Turns out people go to the Air Force Academy for lots of reasons. From athletics to skydiving to learning to fly, the Academy isn’t for everyone. But it is appealing to more people than you would think. And if you think selling packaged goods is hard, try selling a career in the military! Watch the...
For millions of NFL fans, supporting their team isn’t just a hobby or a pastime. It’s an obsession. At Red Urban, we were approached to design a promotional site for Monster.com and the NFL’s “Director of Fandemonium” contest that would accurately reflect the pure rabidness of the NFL fan. The site experience was a successful integration of mobile, social and microsite to create one consistently awesome user...
Sometimes it doesn’t have to be fancy, or backed by a big media buy. Sometimes being clever really is enough to make you stand out from the crowd. Paris Adult Video wanted to do something a little different, and not take themselves too seriously. We gave them open and closed signs that disarm a client at a time when they may be at their most uncomfortable. Featured in Archive...
We wanted to get down to the dirty truth of blues bars. It’s good music about feeling bad. Real bad. We created this poster campaign to elicit the feelings that only a true blues fan can fully appreciate. The idea of having a drink and wallowing in pure...
Our client asked for a website redesign. We brought them a new business model. Watch the Case Study: Baby Bottle Pop is targeted to older, 10 to fourteen-year-old kids who miss being babies with no responsibilities. They miss their lives before homework, before etiquette, and before chores. According to research, when they use the Baby Bottle Pop product, it gives them permission to act like a bunch of babies. It allows them to imagine...
Big Ideas Transcend Media.
They're not digital. They're not traditional. They're everywhere you can imagine.I’m an instinctive strategic thinker with a passion for big ideas that transcend media and solve business problems.
I’m a digital veteran with award-winning TV and print to match.
I’m the guy who can integrate your traditional and digital work.
Learn MoreIf you were to ask my current and former colleagues what makes me different; what makes me stand out, they would say,
What do they mean? They mean I get the business side. I get what the Account Director is thinking. I get why the Junior Marketing Coordinator is scared. I get the importance of ownership in an idea at every level. I get how Facebook can actually accomplish business objectives. I get how to grow, mentor and extract the very best from a creative. I get the triple constraint theory. And
